Is Floristry Still a Blooming Career?

Are you someone who has a creative mind and loves working with flowers?

If yes, then a career in floristry might be a great option for you!

Floristry is a profession that involves designing and arranging flowers, and it can be a fulfilling career for those who have a passion for it. However, with the rise of DIY flower arrangements and online flower delivery services, some people may question whether floristry is still a viable career option.

Is Floristry a Dying Trade?

The floral industry has undergone many changes in recent years, with the rise of online flower delivery services and DIY flower arrangements.

However, despite these changes, the industry itself is still very much alive and well. In fact, the global floriculture market’s value is expected to reach $70 billion by 2026, at a CAGR of around 6% between 2021 and 2026.

This growth can be attributed to the increasing demand for flowers for various occasions such as weddings, birthdays, and funerals. They bring joy, comfort, and
beauty to our lives, and this is something that will never go out of style. The demand for local florists is highest in urban areas, where there is a higher demand for flower arrangements for events and special occasions.

What Are Some of the Challenges Facing Floristry?

One of the biggest challenges facing florists is the increasing competition from online flower delivery services.

These services offer convenience and affordability, which can be hard for traditional florists to compete with. Florists must also contend with rising costs of flowers and supplies, as well as the seasonality of the business.

Despite these challenges, there are many reasons why floristry is still a viable career option.

What Does a Career in Floristry Look Like?

Floristry is a career that offers many benefits, including creative expression, flexibility, and the ability to make people happy.

Here are some of the reasons why floristry is still a viable career option:

Creative Expression

Floristry is a profession that allows you to express your creativity and artistic abilities.

As a florist, you have the opportunity to create arrangements that reflect your unique style and vision. This can be a fulfilling experience that allows you to showcase your talents and express your creativity.

Flexibility

Another benefit of a career in floristry is the flexibility it offers. A florist typically works in a flower shop or a floral design studio, where they create floral arrangements for various occasions. Florists also sell fresh flowers and related products such as vases, ribbons, and cards.

They can also be employed in a variety of settings, including supermarkets and garden centres, and they can also work as a freelancer or start their own floral business, which allows them to set their own schedules and work from home. This can be a great option for those who value work-life balance and want to have more control over their schedules.

Rewarding Career

One of the most rewarding aspects of a career in floristry is the ability to make people happy. Whether it's creating a beautiful bouquet for a wedding or designing a sympathy arrangement for a funeral, florists have the opportunity to bring joy and comfort to people during some of life's most important moments.

How Do I Become a Florist?

To become a florist, you need to have a creative mind, a passion for flowers, and excellent communication and customer service skills.

While formal qualifications are not required to become a florist, completing a floristry course can provide you with the necessary skills and knowledge to succeed in this field.

What Are the Skills and Qualities Needed to Succeed in Floristry?

To succeed in floristry, there are certain skills and qualities that are essential. Here are some of the most important ones:

Creativity

Creativity is a key skill for florists. They must be able to create unique designs that reflect their personal style and the needs of their clients.

Attention to detail

Florists must also have a keen attention to detail. They must be able to work with precision and ensure that every element of the arrangement is perfect.

Communication skills

Florists must provide excellent customer service by understanding their clients' needs and preferences. They must be able to communicate effectively and provide guidance to their clients to ensure that they are satisfied with the final product.

Business knowledge

Finally, florists must have strong business skills to succeed in the industry. They must be able to manage their finances, market their business, and build relationships with suppliers and clients.

Floristry Courses for Aspiring Florists

While formal education is not always necessary for a career in floristry, it can be beneficial to gain some training and experience in the field.

There are several floristry courses available in Australia, ranging from short courses to diploma programs. These courses cover topics such as flower identification, design principles, colour theory, and business management.

See a list of Melbourne Polytechnic’s popular floristry courses held at our Fairfield or Prahran campuses:

Certificate II in Floristry (Assistant) SFL20115

This course is designed for those who have little or no experience in floristry. It covers the basics of flower arrangement and design, as well as customer service and business management skills.

Certificate III in Floristry SFL30115 - Non Apprenticeship 

This course is suitable for those who have some experience in floristry and want to enhance their skills (Graduates of the Certificate II in Floristry (Assistant) SFL20115 can pathway into this course). It covers advanced flower arranging techniques, wedding and event floristry, and quotation practices.

Apart from formal qualifications, gaining experience through work education programs or learning support can also be beneficial. These programs provide you with hands-on experience and can help you build a portfolio of work that can showcase your skills to potential employers.

Craft Special Moments with a Floristry Career

A career in floristry can offer a range of exciting opportunities for those who are creative, practical, and passionate about flowers and design. Whether you're interested in working in a retail flower shop or starting your own business, there is no shortage of opportunities in this vibrant and growing industry.

One of the most rewarding aspects of a floristry career is the ability to create something beautiful that can bring joy and happiness to others. As a florist, you'll work with a range of different flowers and foliage to create stunning floral arrangements for a variety of occasions, from weddings and birthdays to funerals and corporate events.