Courses

Advanced Diploma of Marketing and Communication

Move your Marketing career into management roles or run your own Marketing business, with our Advanced Diploma of Marketing and Communication. Benefit from the course’s strong reputation in industry, gained through our emphasis on practical application of contemporary marketing theory.

news-conference-training-learning

Graduate with practical and theoretical skills

You will graduate with the practical and theoretical knowledge to pursue your career in a variety of management roles. Our experienced teachers will take you from theory to practice through commercial projects and industry partnerships.

Make your mark in Marketing and Communication management

The Advanced Diploma of Marketing and Communication builds on your skills and knowledge in marketing strategy and covers marketing strategy development, marketing planning and management.

Industry connections and resources

You’ll learn from industry-experienced professionals and benefit from their network of contacts.

Using our innovative model of partnerships with local businesses, you’ll apply what you learn in theory to genuine business situations.

Employment outcomes

You’ll be qualified to work in:

  • marketing management
  • services marketing management
  • marketing planning
  • marketing research
  • direct marketing and management

Assessment

Classroom testing, examinations, essays, reports, assignments, presentations, group work, case studies, industry or simulated industry work experience.

Recognition of Prior Learning (RPL)

You can seek RPL where your work or qualifications of an advanced and related nature have been undertaken. Academic Credit is granted on a case-by-case basis, according to our Academic Credit policy and associated procedures. Applications for Academic Credit will be assessed by relevant Melbourne Polytechnic academics and where appropriate, industry experts.

Contact

For any additional information on the Advanced Diploma of Marketing and Communication, please contact an Education and Careers Advisor (ECA), on 03 9269 8400, or send an email.

Local Students

Code

BSB61315

VTAC Code

Preston 6900669264

Campuses

PRESTON

Department

Business Management and Finance
03 9269 8400

Duration

Full-time: 6 months
day program

Part-time: available

Modes of Delivery

Classroom

Fees

Find out more on fees and charges

Assessment Methods

Combination of assessment methods will be used including classroom testing, examinations, essays, reports, assignments, presentations, group work, case studies, industry or simulated industry work experience

Materials

You will be required to purchase textbooks. A full book list will be provided at enrolment or class induction by the teaching department. Note - we always work to keep costs as low as possible and use in-house materials. You’re expected to have access to a computer. Computers are available in Melbourne Polytechnic’s computer labs and library if you do not have a computer at home.

Entrance Requirements

Entry to this qualification is limited to those individuals who have completed core units in BSB52415 Diploma of Marketing and Communication

Pathways to further study

Successful completion of this course will enable you to enrol in our HEBSBUS Bachelor of Business with up to 12 subjects towards completion of the degree

Career Pathways

Advanced Diploma level in Marketing and Communication is the ideal launching pad for a career in Marketing and Comms management roles and running your own Marketing and Comms business

Enrolment Intake

  • February

International Students

Code

BSB61315

CRICOS Code

093006B

Campuses

PRESTON

Duration

Full-time: 6 months
day program

Modes of Delivery

Classroom

Entrance Requirements


Academic: Australian Year 12 equivalency
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or recognised equivalency

Assessment Methods

Combination of assessment methods will be used including classroom testing, examinations, essays, reports, assignments, presentations, group work, case studies, industry or simulated industry work experience

Materials

You will be required to purchase textbooks up to around AUD$120. A full book list will be provided at enrolment or class induction by the teaching department. Note - we always work to keep costs as low as possible and use in-house materials. You’re expected to have access to a computer. Computers are available in Melbourne Polytechnic’s computer labs and library if you do not have a computer at home.

Fees

  • Tuition fees per semester: $6000
  • Tuition fees per year: $6000
Want all the information on fees and charges?
Courses fees

Pathways to further study

Successful completion of this course will enable you to enrol in our HEBSBUS Bachelor of Business with up to 12 subjects towards completion of the degree

Career Pathways

Advanced Diploma level in Marketing and Communication is the ideal launching pad for a career in Marketing and Comms management roles and running your own Marketing and Comms business

Enrolment Intake

  • February
See all courses for International Students

Units Of Study

The Units of Study listed below have been approved for VET FEE-HELP. You may be required to undertake additional Units of Study in order to obtain the qualification. You will need to determine your particular combination of Units of Study with the department.

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact the department for the latest student contact hours information.

Code Subjects Hours
BSBADV602 Develop an advertising campaign 60
BSBADV604 Execute an advertising campaign 70
BSBCRT501 Originate and develop concepts 30
BSBDES602 Research global design trends 30
BSBMGT616 Develop and implement strategic plans 80
BSBMKG603 MANAGE THE MARKETING PROCESS 50
BSBMKG605 EVALUATE INTERNATIONAL MARKETING OPPORTUNITIES 60
BSBMKG607 Manage market research 50
BSBMKG608 Develop organisational marketing objectives 60
BSBMKG609 DEVELOP A MARKETING PLAN 50
BSBMKG611 Manage measurement of marketing effectiveness 50
BSBRSK501 Manage risk 60

Students may be eligible for Victorian and Commonwealth Government funding.