Personalised for LOCAL students.
Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.
Personalised for INTERNATIONAL students.
International student means; you are not an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.

Diploma of Marketing and Communication

VTAC Code: BSB52415 CRICOS: 093008M VTAC Number: Preston 6900669264

Overview

Campus

Preston

Campus

Preston

Duration

6 months full time

Duration

6 months

Next Intake

February, July

Next Intake

February, July

Learn to market anything

You’ll learn the practical application of contemporary marketing theory in Melbourne Polytechnic’s Diploma of Marketing and Communication BSB52415. Benefit from our strong reputation within the industry and increase your employability in a range of entry-level marketing roles. You’ll graduate with strong theoretical knowledge and practical work experience. With a predicted 53,000 job openings for marketing professionals in the next five years, it’s a great time to level up your skills.

Identify trends and find opportunities

If you’ve ever wondered how marketers identify trends and opportunities or know how to design effective marketing communications, you’ll cover all of these interesting topics when you study Melbourne Polytechnic’s Diploma of Marketing and Communication BSB52415. Our course provides an introduction to the fundamental concepts of marketing, including specialist marketing theory and how it applies in today’s commercial world. Melbourne Polytechnic teacher are industry-experienced professionals, who will share their knowledge and network of contacts. You’ll learn about all modes of marketing and communications, from outdoor to digital. Using our innovative model of partnerships with local businesses, you’ll get to apply what you learn in theory to real-life business situations, giving you invaluable experience before you’ve graduated.

A specialist qualification with broad application

Graduates of this diploma will be qualified to work as an assistant product manager, an assistant marketing manager or a communications and research coordinator. Marketing qualifications opens door through-out the business world. Take your career in marketing into product management, customer service, sales management, branch management, services or communication and research.

Career Pathways

Where will this take me

Take your career in marketing into product management, customer service, sales management, branch management, services, communication and research
  • Assistant Marketing Manager
  • Communications and Research Coordinator
  • Assistant Product Manager

Pathways

Successful completion of this course will enable you to enrol in our Bachelor of Business
I found really useful knowledge at Melbourne Polytechnic. Marketing involves everything, and there are tonnes of industries to work at in marketing.
Max Taishi Kiyuna
Certificate IV in Marketing and Communication

Course Details

Delivery methods

  • Blended delivery

Class Schedule

Tuesday, Wednesday and Thursday
9 am – 4.30 pm

Assessment Methods

Various forms of assessment may be used including tests, assignments, presentations, group work, and case studies.

Units of Study

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.

Code Subject Elective Hours
BSBEBU511 Develop and implement an e-business strategy Elective 50
BSBFIA501 Report on finances related to international business Elective 70
BSBMKG501 IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES Elective 70
BSBMKG502 ESTABLISH AND ADJUST THE MARKETING MIX Elective 60
BSBMKG507 INTERPRET MARKET TRENDS AND DEVELOPMENTS Core 50
BSBMKG510 PLAN E-MARKETING COMMUNICATIONS Elective 20
BSBMKG514 IMPLEMENT AND MONITOR MARKETING ACTIVITIES Elective 50
BSBMKG515 CONDUCT A MARKETING AUDIT Elective 40
BSBMKG523 Design and develop an integrated marketing communication plan Core 60
BSBMKG537 DEVELOP A SOCIAL MEDIA ENGAGEMENT PLAN Elective 50
BSBPMG522 UNDERTAKE PROJECT WORK Core 60
BSBWRT501 WRITE PERSUASIVE COPY Elective 50

Attend an Info Session

Now’s the time to register for our information and enrolment sessions. We give you an in-depth look at your chosen area of study and a tour of our department facilities.

Fees & Costs

Tuition Fees
Government subsidised fee Non-subsidised fee
Tuition fee $5500 $7500
Materials fee $0 $0
Maximum annual amenities $250 $250
Total payable $5750 $7750
Per year $7300
Per semester $7300

The student tuition fees as published are subject to change given individual circumstances at enrolment.

Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.

Contact us to find out if you’re eligible for a Government subsidy.

Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.

Fees displayed are effective for new applications received on or after 1 November 2021. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.

After initial deposit, international students are able to pay tuition fees in installments, four times per year.

For more detailed information please read the International Student Fees.

Materials

Lists of required materials, books and timetables will be provided at course induction or class enrolment by the teaching department.

Fees explained

The fees for those ineligible for a government-funded enrolment. 

Check your eligibility here.

The cost of tuition for those eligible for government funding.

Check your eligibility here.

Additional expenses

Amenities fees are used to improve non-academic services including libraries, counselling services, student support, and recreational activities.

Amenities must be paid each academic year you are enrolled.

If you are required to purchase textbooks, a complete booklist will be provided at course commencement.
If you are required to purchase textbooks, a complete booklist will be provided at course commencement.

Requirements

Entry into this qualification is limited to those individuals who have completed BSB41415 Certificate IV in Marketing and Communication or all core units in BSB41415 Certificate IV in Marketing and Communication:

BSBCRT401 - Articulate, present and debate ideas
BSBMGT407 - Apply digital solutions to work processes
BSBMKG417 - Apply marketing communication across a convergent industry
BSBCMM401 - Make a presentation
BSBMKG418 - Develop and apply knowledge of marketing communication industry

Academic: Successful completion of Certificate IV in Marketing and Communication
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or Melbourne Polytechnic recognised equivalency.

Next Steps

We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.

The first step to enrolling is completing the application short form from the Apply Now page.

You'll then receive a link to complete a few more personal details.

It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment.

Once you are ready to enrol, you will be invited to attend our Skills and Job Centre, or come to campus to complete your enrolment in person.

For Diplomas and Advanced Diplomas, you may be eligible for a VET Student Loan. Read more about them here.

If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 03 9269 8400 or follow a step-by-step guide to enrolling for vocational education local students.

When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.

If you'd like to speak to one of our International Office staff directly, call +61 3 9269 8400

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