6 months full time
You’ll learn the practical application of contemporary marketing theory in Melbourne Polytechnic’s Diploma of Marketing and Communication BSB52415. Benefit from our strong reputation within the industry and increase your employability in a range of entry-level marketing roles. You’ll graduate with strong theoretical knowledge and practical work experience. With a predicted 53,000 job openings for marketing professionals in the next five years, it’s a great time to level up your skills.
If you’ve ever wondered how marketers identify trends and opportunities or know how to design effective marketing communications, you’ll cover all of these interesting topics when you study Melbourne Polytechnic’s Diploma of Marketing and Communication BSB52415. Our course provides an introduction to the fundamental concepts of marketing, including specialist marketing theory and how it applies in today’s commercial world. Melbourne Polytechnic teacher are industry-experienced professionals, who will share their knowledge and network of contacts. You’ll learn about all modes of marketing and communications, from outdoor to digital. Using our innovative model of partnerships with local businesses, you’ll get to apply what you learn in theory to real-life business situations, giving you invaluable experience before you’ve graduated.
Graduates of this diploma will be qualified to work as an assistant product manager, an assistant marketing manager or a communications and research coordinator. Marketing qualifications opens door through-out the business world. Take your career in marketing into product management, customer service, sales management, branch management, services or communication and research.
Tuesday, Wednesday and Thursday
9 am – 4.30 pm
Various forms of assessment may be used including tests, assignments, presentations, group work, and case studies.
The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.
|BSBEBU511||Develop and implement an e-business strategy||Elective||50|
|BSBFIA501||Report on finances related to international business||Elective||70|
|BSBMKG501||IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES||Elective||70|
|BSBMKG502||ESTABLISH AND ADJUST THE MARKETING MIX||Elective||60|
|BSBMKG507||INTERPRET MARKET TRENDS AND DEVELOPMENTS||Core||50|
|BSBMKG510||PLAN E-MARKETING COMMUNICATIONS||Elective||20|
|BSBMKG514||IMPLEMENT AND MONITOR MARKETING ACTIVITIES||Elective||50|
|BSBMKG515||CONDUCT A MARKETING AUDIT||Elective||40|
|BSBMKG523||Design and develop an integrated marketing communication plan||Core||60|
|BSBMKG537||DEVELOP A SOCIAL MEDIA ENGAGEMENT PLAN||Elective||50|
|BSBPMG522||UNDERTAKE PROJECT WORK||Core||60|
|BSBWRT501||WRITE PERSUASIVE COPY||Elective||50|
Attend an Info Session
|Government subsidised fee||Non-subsidised fee|
|Maximum annual amenities||$250||$250|
The student tuition fees as published are subject to change given individual circumstances at enrolment.
Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.
Contact us to find out if you’re eligible for a Government subsidy.
Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.
Fees displayed are effective for new applications received on or after 1 November 2021. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.
After initial deposit, international students are able to pay tuition fees in installments, four times per year.
The fees for those ineligible for a government-funded enrolment.
The cost of tuition for those eligible for government funding.
Amenities fees are used to improve non-academic services including libraries, counselling services, student support, and recreational activities.
Amenities must be paid each academic year you are enrolled.
We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.
The first step to enrolling is completing the application short form from the Apply Now page.
You'll then receive a link to complete a few more personal details.
It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment.
Once you are ready to enrol, you will be invited to attend our Skills and Job Centre, or come to campus to complete your enrolment in person.
For Diplomas and Advanced Diplomas, you may be eligible for a VET Student Loan. Read more about them here.
If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 03 9269 8400 or follow a step-by-step guide to enrolling for vocational education local students.
When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.
If you'd like to speak to one of our International Office staff directly, call +61 3 9269 8400