Personalised for LOCAL students.
Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.
Personalised for INTERNATIONAL students.
International student means; you are not an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.

Exploring the Top Digital Media Career Opportunities in Australia

Someone's fingers searching on their iPad looking up online content
The digital media industry is vast, encompassing a wide range of professions, including web design, social media marketing, graphic design, video production, animation and many others.

In today's world, digital media is an essential component of communication and entertainment. It encompasses various fields, such as film and television production, social media, gaming, animation, and web design. As technology continues to advance, digital media career opportunities in Australia are growing rapidly.

In this blog, we'll explore the reasons why you should consider a career in digital media and some of the exciting opportunities that exist in this dynamic field.

What is Digital Media?

Digital media is a fast-evolving field that has been revolutionising the way we consume and produce media content. The digital media industry is vast, encompassing a wide range of professions, including web design, social media marketing, graphic design, video production, animation and many others.

Pursuing a career in digital media can be both rewarding and lucrative, making it an ideal choice for those who are creative and passionate about technology.

Why pursue a career in Digital Media?

A career in digital media offers a lot of opportunities for creativity and innovation. It is a constantly evolving field that requires individuals who are adaptable, creative and tech-savvy.

The digital media industry offers a wide range of opportunities for individuals with diverse skill sets and interests. One of the most significant benefits of a career in digital media is that it provides endless opportunities for creativity and innovation. Whether you are interested in design, marketing, or technology, digital media offers a variety of career paths that allow you to explore your interests and develop your skills.

In addition to being a creative and dynamic industry, digital media also offers many opportunities for career advancement and financial stability. The demand for digital media professionals is constantly growing and the industry has a reputation for being well-paid and offering competitive benefits packages.

What are the top Digital and Social Media career opportunities in Australia?

There are plenty of job opportunities to help start or advance your career in the Digital and Social Media industry in Australia. Here, we’ve listed just a few:

Web Design and Development

Web designers and developers are responsible for creating and maintaining websites and web-based applications. They must have a strong understanding of web design principles, coding languages and user experience (UX) design.

Graphic Design

Graphic designers are responsible for creating visual designs that communicate a message or idea. They work on a variety of projects, including advertisements, brochures, logos and websites. Melbourne Polytechnic’s Diploma in Graphic Design CUA50720 offers you hands-on practical skills integrated with design processes and theory. The perfect place to design a bright future for yourself.

Social Media Marketing

Social media has become a crucial part of many businesses' marketing strategies, which is why social media marketers are in high demand. Social media marketers are responsible for promoting brands and products through social media platforms. They must have excellent communication skills and a thorough understanding of social media trends and analytics.

Video Production

Video producers are responsible for creating video content for various platforms, such as television, social media, and websites. They must have a strong understanding of video and film production principles, including lighting, sound and editing. Whether you’re interested in the big screen or small, Melbourne Polytechnic’s Screen and Media courses give you industry-level skills across online and broadcast film and TV.


Animators create animated content for films, television shows, video games, and other media. They must have excellent drawing and computer skills and a strong understanding of animation principles.

Game Development

A career as a game developer is an exciting opportunity for those who are passionate about gaming and programming. Game developers create, design, and develop video games for a variety of platforms, including consoles, computers, and mobile devices. They work closely with artists, designers and other developers to bring games to life.

Digital Media Data Analysis

Data analysts use data to gain insights into business operations and performance. They collect and analyse data from various sources, including social media, websites, and customer databases, to help businesses make data-driven decisions. Data analysts must have strong analytical and problem-solving skills, as well as proficiency in data analysis tools and techniques.

How can I build a successful Digital Media career in Australia?

If you're interested in pursuing a career in digital media, there are several paths you can take.

One option is to enrol in a digital media program, such as Melbourne Polytechnic's Marketing and Communications courses, which will provide you with the skills and knowledge you need to succeed in the industry. Another option is to gain experience through internships, freelance work, or personal projects.

Regardless of the path you choose, it's essential to develop a strong portfolio of work that showcases your skills and abilities. A portfolio can help you stand out from other candidates and demonstrate your potential to prospective employers.

Where should I start in my Digital Media career?

Building a successful digital media career requires dedication, hard work, and creativity. Here are some tips to help you get started:

Develop the right skills

First and foremost, to succeed in digital media, you need to have the right skills. Depending on your area of interest, these may include graphic design, video editing, programming, social media marketing, SEO, or copywriting.

It's important to stay up-to-date with the latest industry trends and tools, and continually develop your skills through online courses, workshops, and professional development programs.

Build a portfolio

Having a strong portfolio is essential for showcasing your work and getting hired in the digital media industry.

As you develop your skills, focus on building a portfolio of projects that demonstrate your expertise in your chosen field. This could include examples of social media campaigns, website design, video production, or any other relevant projects that demonstrate your skills and experience.

Network and build connections

Building connections and networking is key in any industry, and digital media is no exception. Attend industry events, join professional associations and groups and connect with other professionals on social media.

Building relationships and connections can lead to job opportunities, partnerships and collaborations.

Stay up to date with industry trends

The digital media industry is constantly evolving, with new trends and technologies emerging all the time.

To stay ahead of the game, it's important to stay up to date with industry news, follow thought leaders in your field and attend conferences and workshops.

Be flexible and adaptable

One of the biggest challenges in digital media is that the industry is always changing, and what worked yesterday may not work today. To succeed in this field, it's important to be flexible and adaptable, and willing to learn and try new things.

Don't be afraid to experiment and take risks — this is often where the best ideas come from.

Are film schools worth attending for a Digital Media career?

If you're considering a career in digital media, you may be wondering whether film and television production schools are worth the investment. While there is no one-size-fits-all answer to this question, there are a few things to consider.

Hands-on experience

Film and television schools can provide valuable education and hands-on experience in a range of digital media fields, including filmmaking techniques, photography, video production, screenwriting and visual effects. They can also provide access to film industry connections and networking opportunities that can be difficult to come by otherwise.

No guaranteed employment

On the other hand, attending film school can be expensive and may not always provide a direct path to employment. It's important to weigh the costs and benefits and consider whether a degree or certificate from a film program is the best choice for your career goals.

Ultimately, whether or not film and television schools are worth it for a digital media career depends on your individual circumstances and goals. It's important to do your research, consider all your options and make an informed decision based on your own needs and aspirations.