Personalised for LOCAL students.
Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.
Personalised for INTERNATIONAL students.
International student means; you are not an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.

Marketing and Communication

Diploma of

Code: BSB52415 Cricos: 093008M

Overview

Campus

Preston

Campus

Preston

Duration

6 months full time

Duration

6 months full time

Next Intake

February, July

Next Intake

February, July

Learn to market anything

You’ll learn the practical application of contemporary marketing theory in Melbourne Polytechnic’s Diploma of Marketing and Communication. Benefit from our strong reputation within the industry and increase your employability in a range of entry-level marketing roles. You’ll graduate with strong theoretical knowledge and practical work experience. With a predicted 53,000 job openings for marketing professionals in the next five years, it’s a great time to level up your skills.

Identify trends and find opportunities

If you’ve ever wondered how marketers identify trends and opportunities or know how to design effective marketing communications, you’ll cover all of these interesting topics when you study Melbourne Polytechnic’s Diploma of Marketing and Communication. Our course provides an introduction to the fundamental concepts of marketing, including specialist marketing theory and how it applies in today’s commercial world. Melbourne Polytechnic teacher are industry-experienced professionals, who will share their knowledge and network of contacts. You’ll learn about all modes of marketing and communications, from outdoor to digital. Using our innovative model of partnerships with local businesses, you’ll get to apply what you learn in theory to real-life business situations, giving you invaluable experience before you’ve graduated.

A specialist qualification with broad application

Graduates of this diploma will be qualified to work as an assistant product manager, an assistant marketing manager or a communications and research coordinator. Marketing qualifications opens door through-out the business world. Take your career in marketing into product management, customer service, sales management, branch management, services or communication and research.

Career Pathways

Where will this take me

Take your career in marketing into product management, customer service, sales management, branch management, services, communication and research
  • Assistant Product Manager
  • Assistant Marketing Manager
  • Communications and Research Coordinator

Pathways

Successful completion of this course will enable you to enrol in the HEBSBUS Bachelor of Business.

Successful completion of this course will enable you to enrol in the BSB61315 Advanced Diploma of Marketing and Communication.

Akolda Bil

"It means future to me now. All I was doing before this was working in small jobs, or jobs that aren't going to get me far in life, so studying is a huge deal to me. It got me where I am now.... And it actually, studying gave me a path to go somewhere in my life."

Course Details

How you learn

  • Classroom

Assessment Methods

Various forms of assessment may be used including classroom testing, assignments, presentations, group work, case studies and industry or simulated industry practicums

Units of Study

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.

Code Subject Elective Hours
BSBMKG501 IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES Core 70
BSBMKG515 CONDUCT A MARKETING AUDIT Core 40
BSBMKG510 PLAN E-MARKETING COMMUNICATIONS Core 20
BSBEBU511 DEVELOP AND IMPLEMENT AN E-BUSINESS STRATEGY Core 50
BSBMKG537 DEVELOP A SOCIAL MEDIA ENGAGEMENT PLAN Core 50
BSBFIA501 REPORT ON FINANCES RELATED TO INTERNATIONAL BUSINESS Core 70
BSBMKG523 DESIGN AND DEVELOP AN INTEGRATED MARKETING COMMUNICATION PLAN Core 60
BSBWRT501 WRITE PERSUASIVE COPY Core 50
BSBPMG522 UNDERTAKE PROJECT WORK Core 60
BSBMKG507 INTERPRET MARKET TRENDS AND DEVELOPMENTS Core 50
BSBMKG514 IMPLEMENT AND MONITOR MARKETING ACTIVITIES Core 50
BSBMKG502 ESTABLISH AND ADJUST THE MARKETING MIX Core 60

Recognition of Prior Learning

You can seek Recognition of Prior Learning (RPL) where your work experience or qualifications of an advanced and related nature have been undertaken. RPL is individually assessed based on evidence submitted by the student to the teaching department. Applications for RPL will be assessed by relevant Melbourne Polytechnic trainers, academics and where appropriate, industry experts.

Fees & Costs

Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.

To find out if you’re eligible for a Government subsidy we recommend you contact us help you find out.

Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.

Fees displayed are effective for new applications received on or after 1 November 2019. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.

After initial deposit, international students are able to pay tuition fees in installments, four times per year.

For more detailed information please read the International Student Fees.

Tuition Fees
$4350.00 - $6250.00
$6952 per semester
$6952 per year
Estimated based on eligibility
Course Fees are only estimated. Find out what subsidies apply to you by contacting us.

Materials and Amenities cost

If you are required to purchase textbooks, a complete booklist will be provided at course commencement If you are required to purchase textbooks, a complete booklist will be provided at course commencement

Attend an Info Session 

Now’s the time to register for our information and enrolment sessions. We give you an in-depth look at your chosen area of study and a tour of our department facilities.

Requirements

Entry into this qualification is limited to those individuals who have completed BSB41415 Certificate IV in Marketing and Communication or all core units in BSB41415 Certificate IV in Marketing and Communication:

BSBCRT401 - Articulate, present and debate ideas
BSBMGT407 - Apply digital solutions to work processes
BSBMKG417 - Apply marketing communication across a convergent industry
BSBCMM401 - Make a presentation
BSBMKG418 - Develop and apply knowledge of marketing communication industry

Academic: Successful completion of Certificate IV in Marketing and Communication
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or Melbourne Polytechnic recognised equivalency.

Next Steps

We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.

The first step to enrolling is completing the application short form. You'll then receive a link to complete a few more personal details.

It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment. Once you are ready to enrol, you will be invited to attend of our Skills and Job Centres, or come to campus to complete your enrolment in person.

For Diplomas and Advanced Diplomas, you may be eligible for a VET Student Loan. Read more about them here.

If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 03 9269 8400 or follow a step-by-step guide to enrolling for vocational education local students.

All future international students will need to complete the short application form. After this, you will be redirected to the full enrolment application form and provide further documentation and forms specifically for International Students. Following this, you will be contacted by a member of the International Office who will support you in the next steps.

You'll find a step-by-step guide to enrolling for international admissions here

If you'd like to speak to one of our International Office staff directly, call +61 3 9269 8400

Recognising Organisations

National