6 months full time
6 months full time
You’ll learn the practical application of contemporary marketing theory in Melbourne Polytechnic’s Diploma of Marketing and Communication. Benefit from our strong reputation within the industry and increase your employability in a range of entry-level marketing roles. You’ll graduate with strong theoretical knowledge and practical work experience. With a predicted 53,000 job openings for marketing professionals in the next five years, it’s a great time to level up your skills.
If you’ve ever wondered how marketers identify trends and opportunities or know how to design effective marketing communications, you’ll cover all of these interesting topics when you study Melbourne Polytechnic’s Diploma of Marketing and Communication. Our course provides an introduction to the fundamental concepts of marketing, including specialist marketing theory and how it applies in today’s commercial world. Melbourne Polytechnic teacher are industry-experienced professionals, who will share their knowledge and network of contacts. You’ll learn about all modes of marketing and communications, from outdoor to digital. Using our innovative model of partnerships with local businesses, you’ll get to apply what you learn in theory to real-life business situations, giving you invaluable experience before you’ve graduated.
Graduates of this diploma will be qualified to work as an assistant product manager, an assistant marketing manager or a communications and research coordinator. Marketing qualifications opens door through-out the business world. Take your career in marketing into product management, customer service, sales management, branch management, services or communication and research.
"It means future to me now. All I was doing before this was working in small jobs, or jobs that aren't going to get me far in life, so studying is a huge deal to me. It got me where I am now.... And it actually, studying gave me a path to go somewhere in my life."
Various forms of assessment may be used including classroom testing, assignments, presentations, group work, case studies and industry or simulated industry practicums
The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.
|BSBMKG501||IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES||Core||70|
|BSBMKG515||CONDUCT A MARKETING AUDIT||Core||40|
|BSBMKG510||PLAN E-MARKETING COMMUNICATIONS||Core||20|
|BSBEBU511||DEVELOP AND IMPLEMENT AN E-BUSINESS STRATEGY||Core||50|
|BSBMKG537||DEVELOP A SOCIAL MEDIA ENGAGEMENT PLAN||Core||50|
|BSBFIA501||REPORT ON FINANCES RELATED TO INTERNATIONAL BUSINESS||Core||70|
|BSBMKG523||DESIGN AND DEVELOP AN INTEGRATED MARKETING COMMUNICATION PLAN||Core||60|
|BSBWRT501||WRITE PERSUASIVE COPY||Core||50|
|BSBPMG522||UNDERTAKE PROJECT WORK||Core||60|
|BSBMKG507||INTERPRET MARKET TRENDS AND DEVELOPMENTS||Core||50|
|BSBMKG514||IMPLEMENT AND MONITOR MARKETING ACTIVITIES||Core||50|
|BSBMKG502||ESTABLISH AND ADJUST THE MARKETING MIX||Core||60|
You can seek Recognition of Prior Learning (RPL) where your work experience or qualifications of an advanced and related nature have been undertaken. RPL is individually assessed based on evidence submitted by the student to the teaching department. Applications for RPL will be assessed by relevant Melbourne Polytechnic trainers, academics and where appropriate, industry experts.
Studying at Melbourne Polytechnic
We're here to make sure that your transition to student life at Melbourne Polytechnic is fun and as easy as possibleServices & support
Our Student Life at Melbourne Polytechnic (SLAM) team run the fun stuff on campus: things like movie nights, bake sales, cook-offs, career expos, spring markets, and much more.Student Life at Melbourne Polytechnic
Melbourne Polytechnic has a large range of specialist training facilities in health and community, construction, hospitality, education and more.Specialist Training Facilities
One of the most common misconceptions about scholarships is that you have to be 'top in your class' to apply. Melbourne Polytechnic scholarships are awarded on a range of criteria such as merit, your area of study and personal circumstances.Scholarships
Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.
To find out if you’re eligible for a Government subsidy we recommend you contact us help you find out.
Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.
Fees displayed are effective for new applications received on or after 1 November 2019. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.
After initial deposit, international students are able to pay tuition fees in installments, four times per year.
Attend an Info Session
We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.
The first step to enrolling is completing the application short form. You'll then receive a link to complete a few more personal details.
It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment. Once you are ready to enrol, you will be invited to attend of our Skills and Job Centres, or come to campus to complete your enrolment in person.
For Diplomas and Advanced Diplomas, you may be eligible for a VET Student Loan. Read more about them here.
If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 03 9269 8400 or follow a step-by-step guide to enrolling for vocational education local students.
All future international students will need to complete the short application form. After this, you will be redirected to the full enrolment application form and provide further documentation and forms specifically for International Students. Following this, you will be contacted by a member of the International Office who will support you in the next steps.
You'll find a step-by-step guide to enrolling for international admissions here
If you'd like to speak to one of our International Office staff directly, call +61 3 9269 8400
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