6 months full time
Melbourne Polytechnic’s Certificate IV in Marketing and Communication BSB40820 will teach you to mix creativity with problem solving to close deals and make sales. The marketing and communication sector continues to grow rapidly, and jobs in this very well-paid industry are predicted to increase by 10% in the next five years. Hone your negotiation and presentation skills, and start your marketing career at the top of the game.
You’ll learn essential, practical marketing skills, from marketing research and segmentation, to presentation and communication, building and sustaining client relationships and consumer behaviour and market profiles. Melbourne Polytechnic’s marketing teachers are experienced professionals, direct from industry, who bring real-world experience, trade insights and extensive networks of marketing and communications contacts. You’ll have the opportunity to apply your knowledge and skills in real-world situations before you even graduate, as Melbourne Polytechnic students have opportunities to work with local businesses on real projects, so that they enter the industry with experience.
After completing this course, you’ll be qualified to work in a range of positions across the marketing and communications industry. You might work as a marketing assistant, a public relations officer, a customer service officer, marketing administrator or in an entry-level position at an advertising agency. Further study could lead to management roles in marketing across a range of industries.
Each course has a dedicated learning method that is designed to let you thrive in your studies.
Interactive learning in a face-to-face environment. Classes will be held at a Melbourne Polytechnic campus or partner institute.
Monday, Tuesday and Wednesday, 9.00 am – 4.30 pm
A variety of engaging and practical assessment methods are used to enable you to demonstrate competency. These include tests, written assignments, individual and group presentations and case studies.
The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.
|BSBCRT412||Articulate, present and debate ideas||Core||40|
|BSBMKG433||Undertake marketing activities||Core||50|
|BSBMKG434||Promote products and services||Elective||40|
|BSBMKG435||Analyse consumer behaviour||Core||60|
|BSBMKG439||Develop and apply knowledge of communications industry||Core||40|
|BSBMKG440||Apply marketing communication across a convergent industry||Elective||70|
|BSBMKG543||Plan and interpret market research||Elective||50|
|BSBMKG545||Conduct marketing audits||Elective||40|
|BSBOPS404||Implement customer service strategies||Elective||40|
|BSBTWK401||Build and maintain business relationships||Elective||35|
|BSBWRT411||Write complex documents||Core||50|
Attend an Information Session
|Concession||Government subsidised fee||Non-subsidised fee|
|Maximum annual amenities||$175||$250||$250|
The student tuition fees as published are subject to change given individual circumstances at enrolment.
Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.
This training is delivered with Victorian and Commonwealth Government funding. Contact us to find out if you’re eligible for a Government subsidy.
Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.
Fees displayed are effective for new applications received on or after 1 November 2021. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.
After initial deposit, international students are able to pay tuition fees in installments, four times per year.
The fees for those ineligible for a government-funded enrolment.
The cost of tuition for those eligible for government funding.
Concession fees are charged at 20 per cent of the standard fees for enrolments in Certificate I to IV courses. To be eligible students must meet Skills First eligibility criteria and present a valid:
The following groups are eligible for concession fees from Certificate I to Advanced Diploma level:
The Student Services and Amenities Fee is charged at forty cents (40 cents) per student contact hour and is capped over a twelve (12) month period, effective from the enrolment date, to:
Amenities fees are used to improve non-academic services including libraries, counselling services, student support, and recreational activities.
There are no formal entrance requirements. You will not be expected to have any marketing experience or knowledge prior to enrolling in this course.
As a general guide to entry, learners will be best equipped to achieve the course outcome if they have a minimum level of literacy and numeracy skills equivalent to the Australian Core Skills Framework (ACSF) Level
All potential learners will undertake a pre-training review and an LLN assessment to determine:
We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.
The first step to enrolling is completing the application short form from the Apply Now page.
You'll then receive a link to complete a few more personal details.
It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment.
Once you are ready to enrol, you will be invited to attend our Skills and Job Centre, or come to campus to complete your enrolment in person.
For certificate-level courses, you can pay by weekly or fortnightly direct debit using our Tuition Payment Plan. Read more about Tuition Payments Plans here.
If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 1300 635 276 or follow a step-by-step guide to enrolling for vocational education local students.
When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.
If you'd like to speak to one of our International Office staff directly, call 1300 635 276
Nationally Recognised Training This course is government accredited and has national recognition.
Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.