Personalised for LOCAL students.
Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.
Personalised for INTERNATIONAL students.
International student means; you are not an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.

Certificate IV in Marketing and Communication

VTAC Code: BSB40820 CRICOS: 109293K VTAC Number: Preston 6900669264



6 months full time


6 months

Next Intake

February, July

Next Intake

February, July

Mix creativity with problem solving skills as a skilled marketer

Melbourne Polytechnic’s Certificate IV in Marketing and Communication BSB40820 will teach you to mix creativity with problem solving to close deals and make sales. The marketing and communication sector continues to grow rapidly, and jobs in this very well-paid industry are predicted to increase by 10% in the next five years. Hone your negotiation and presentation skills, and start your marketing career at the top of the game.

Learn the fundamentals of selling from the experts

You’ll learn essential, practical marketing skills, from marketing research and segmentation, to presentation and communication, building and sustaining client relationships and consumer behaviour and market profiles. Melbourne Polytechnic’s marketing teachers are experienced professionals, direct from industry, who bring real-world experience, trade insights and extensive networks of marketing and communications contacts. You’ll have the opportunity to apply your knowledge and skills in real-world situations before you even graduate, as Melbourne Polytechnic students have opportunities to work with local businesses on real projects, so that they enter the industry with experience.

Enter the industry or upgrade your skills

After completing this course, you’ll be qualified to work in a range of positions across the marketing and communications industry. You might work as a marketing assistant, a public relations officer, a customer service officer, marketing administrator or in an entry-level position at an advertising agency. Further study could lead to management roles in marketing across a range of industries.

Career Pathways

Where will the Certificate IV in Marketing and Communication BSB40820 take me?

This course will provide the essential foundation to your career in marketing and communication. From entry level positions you may, with further study and experience, proceed into management roles across a range of industries.

  • Marketing Assistant
  • Marketing Administrative Assistant
  • Advertising Agent
  • Customer Service Officer
  • Public Relations Officer

Study Pathways

Successful completion of this course will enable you to enrol in our Diploma of Marketing and Communication.

Portrait of student Max
I found really useful knowledge at Melbourne Polytechnic. Marketing involves everything, and there are tonnes of industries to work at in marketing.
Max Taishi Kiyuna
Marketing and Communication Graduate

Course Details

How you will study

Each course has a dedicated learning method that is designed to let you thrive in your studies.


Interactive learning in a face-to-face environment. Classes will be held at a Melbourne Polytechnic campus or partner institute. Visit the How You'll Study page for more information.

Class Schedule

Monday, Tuesday and Wednesday, 9.00 am – 4.30 pm

Assessment Methods

A variety of engaging and practical assessment methods are used to enable you to demonstrate competency. These include tests, written assignments, individual and group presentations and case studies.

Units of Study

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.

Code Subject Elective Hours
BSBCMM411 Make presentations Core 30
BSBCRT412 Articulate, present and debate ideas Core 40
BSBMKG433 Undertake marketing activities Core 50
BSBMKG434 Promote products and services Elective 40
BSBMKG435 Analyse consumer behaviour Core 60
BSBMKG439 Develop and apply knowledge of communications industry Core 40
BSBMKG440 Apply marketing communication across a convergent industry Elective 70
BSBMKG543 Plan and interpret market research Elective 50
BSBMKG545 Conduct marketing audits Elective 40
BSBOPS404 Implement customer service strategies Elective 40
BSBTWK401 Build and maintain business relationships Elective 35
BSBWRT411 Write complex documents Core 50

Attend an Information Session

Our information sessions will give you an in-depth look at your chosen area of study and answer your questions about your course.

Fees & Costs

Tuition Fees
Concession Government subsidised fee Non-subsidised fee
Tuition fee $810 $4050 $6500
Maximum annual amenities $175 $250 $250
Total payable $985 $4300 $6750
Per year $7800
Per semester $7800

The student tuition fees as published are subject to change given individual circumstances at enrolment.

Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.

This training is delivered with Victorian and Commonwealth Government funding. Contact us to find out if you’re eligible for a Government subsidy.

Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.

Fees displayed are effective for new applications received on or after 1st of November. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.

After initial deposit, international students are able to pay tuition fees in installments, four times per year.

For more detailed information please read the International Student Fees.


Lists of required materials, books and timetables will be provided at course induction or class enrolment by the teaching department.

Fees explained

The fees for those ineligible for a government-funded enrolment. 

Check your eligibility here.

The cost of tuition for those eligible for government funding.

Check your eligibility here.

Concession fees are charged at 20 per cent of the standard fees for enrolments in Certificate I to IV courses. To be eligible students must meet Skills First eligibility criteria and present a valid:

  • Commonwealth Health Care card, or
  • Pensioner Concession card, or
  • Any dependent spouse or dependent child of one of the above cardholders, or
  • Veterans Gold card.

The following groups are eligible for concession fees from Certificate I to Advanced Diploma level:

  • Aboriginal and Torres Strait Islander students
  • Asylum Seekers and victims of human trafficking

Additional expenses

The Student Services and Amenities Fee is charged at forty cents (40 cents) per student contact hour and is capped over a twelve (12) month period, effective from the enrolment date, to:

  • $250 for full fee-paying students; and
  • $175 for concession-paying students studying Certificate I, II, III, or IV.

Amenities fees are used to improve non-academic services including libraries, counselling services, student support, and recreational activities.

If you are required to purchase textbooks, a complete booklist will be provided at course commencement.
If you are required to purchase textbooks, a complete booklist will be provided at course commencement.


There are no formal entrance requirements. You will not be expected to have any marketing experience or knowledge prior to enrolling in this course.

As a general guide to entry, learners will be best equipped to achieve the course outcome if they have a minimum level of literacy and numeracy skills equivalent to the Australian Core Skills Framework (ACSF) Level

  • Reading - ACSF Level 4, Numeracy - ACSF Level 3

All potential learners will undertake a pre-training review and an LLN assessment to determine:

  • The learner’s ACSF level and any additional support requirements to enable the learner to undertake the course and achieve the course outcomes
  • The learner's interest and/or relevant experience
  • The learner's previous educational achievements and experience
  • The learner's level of Digital literacy
Academic: Australian Year 11 equivalent or 'O-Levels' with at least 4 credits preferably including Mathematics, English and subjects in the discipline area.
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or Melbourne Polytechnic recognised equivalency.

Next Steps

The first step to enrolling is completing the application short form from the Apply Now page.

After you complete that form we will send you an email with a link to an application form webpage. If you don’t receive the email, check your spam and junk folders.

Complete the application form on the application form webpage.

You will be required to complete an online literacy and numeracy assessment.

Once you are ready to enrol, you will be invited to attend an enrolment appointment over the phone or on campus.

For certificate-level courses, you can pay by weekly or fortnightly direct debit using our Tuition Payment Plan. Read more about Tuition Payment Plans here.

If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 1300 635 276 or follow a step-by-step guide to enrolling for vocational education local students.

When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.

If you'd like to speak to one of our International Office staff directly, call 1300 635 276

Recognising Organisations

Nationally Recognised Training

Nationally Recognised Training This course is government accredited and has national recognition.

You are currently looking at information for local students

Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.