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Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.
Personalised for INTERNATIONAL students.
International student means; you are not an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.

Marketing and Communication

Certificate IV in

Code: BSB42415 Cricos: 093007A
Our courses are being delivered online
TAFEs are recognised as essential services by the Victorian Government and are continuing to operate.

In response to the current coronavirus restrictions, Melbourne Polytechnic is transitioning its more than 240 courses to remote and flexible learning. This means students will not be required on campus at this stage unless notified by their teacher.

Overview

Campus

Preston

Campus

Preston

Duration

6 months full time

Duration

6 months full time

Requirements

There are no formal entrance requirements for this course.

Requirements

Academic IELTS 5.5 with no individual band below 5.0.

Next Intake

February, July

Next Intake

February, July

Mix creativity with problem solving skills as a skilled marketer

Melbourne Polytechnic’s Certificate IV in Marketing and Communication will teach you to mix creativity with problem solving to close deals and make sales. The marketing and communication sector continues to grow rapidly, and jobs in this very well-paid industry are predicted to increase by 10% in the next five years. Hone your negotiation and presentation skills, and start your marketing career at the top of the game.

Learn the fundamentals of selling from the experts

You’ll learn essential, practical marketing skills, from marketing research and segmentation, to presentation and communication, building and sustaining client relationships and consumer behaviour and market profiles. Melbourne Polytechnic’s marketing teachers are experienced professionals, direct from industry, who bring real-world experience, trade insights and extensive networks of marketing and communications contacts. You’ll have the opportunity to apply your knowledge and skills in real-world situations before you even graduate, as Melbourne Polytechnic students have opportunities to work with local businesses on real projects, so that they enter the industry with experience.

Enter the industry or upgrade your skills

After completing this course, you’ll be qualified to work in a range of positions across the marketing and communications industry. You might work as a marketing assistant, a public relations officer, a customer service officer, marketing administrator or in an entry-level position at an advertising agency. Further study could lead to management roles in marketing across a range of industries.

Career Pathways

Where will this take me

This course will provide the essential foundation to your career in marketing and communication. From entry level positions you may, with further study and experience, proceed into management roles across a range of industries.
  • Marketing Administrative Assistant
  • Public Relations Officer
  • Marketing Assistant
  • Customer Service Officer
  • Advertising Agent

Pathways

Successful completion of this course will enable you to enrol in the BSB52415 Diploma of Marketing and Communication. The Diploma and Advanced Diploma of Marketing and Communication may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university

Akolda Bil

"It means 'future' to me. All I was doing before this was working in small jobs, or jobs that aren't going to get me far in life, so studying is a huge deal to me. It got me where I am now.... Studying gave me a path to go somewhere in my life."

Course Details

Delivery methods

  • Classroom

Assessment Methods

A variety of engaging and practical assessment methods are used to enable you to demonstrate competency. These include classroom testing, written assignments, individual and group presentations, case studies and practical placements in the workplace

Units of Study

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.

Code Subject Elective Hours
BSBWRT401 WRITE COMPLEX DOCUMENTS Core 50
BSBMKG418 DEVELOP AND APPLY KNOWLEDGE OF MARKETING COMMUNICATION INDUSTRY Core 40
BSBCRT401 ARTICULATE, PRESENT AND DEBATE IDEAS Core 40
BSBMKG408 CONDUCT MARKET RESEARCH Core 60
BSBMGT407 APPLY DIGITAL SOLUTIONS TO WORK PROCESSES Core 50
BSBMKG413 PROMOTE PRODUCTS AND SERVICES Core 40
BSBCMM401 MAKE A PRESENTATION Core 30
BSBITU402 DEVELOP AND USE COMPLEX SPREADSHEET Core 50
BSBMKG401 PROFILE THE MARKET Core 50
BSBLDR402 Copy of LEAD EFFECTIVE WORKPLACE RELATIONSHIPS Core 50
BSBMKG417 APPLY MARKETING COMMUNICATIONS ACROSS A CONVERGENT INDUSTRY Core 70
BSBMKG419 ANALYSE CONSUMER BEHAVIOUR Core 60

Recognition of Prior Learning

You can seek Recognition of Prior Learning (RPL) where your work experience or qualifications of an advanced and related nature have been undertaken. RPL is individually assessed based on evidence submitted by the student to the teaching department. Applications for RPL will be assessed by relevant Melbourne Polytechnic trainers, academics and where appropriate, industry experts.

Fees & Costs

Tuition Fees
Concession Government subsidised fee Non-subsidised fee
Tuition fee $550 $2750 $5500
Maximum annual amenities $175 $250 $250
Total payable $725 $3000 $5750
Per year $6952
Per semester $6952

Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.

To find out if you’re eligible for a Government subsidy we recommend you contact us help you find out.

Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.

Fees displayed are effective for new applications received on or after 1 November 2019. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.

After initial deposit, international students are able to pay tuition fees in installments, four times per year.

For more detailed information please read the International Student Fees.

Materials

Lists of required materials, books and timetables will be provided at course induction or class enrolment by the teaching department.
Are you eligible for subsidised study?
You could be eligible for up to $20,000 in government funding.

Fees explained

The fees for those ineligible for a government-funded enrolment. 

The cost of tuition for those eligible for government funding.

Concession fees are charged at 20% of the standard fees for enrolments in Certificate I to IV courses. To be eligible students must meet Skills First eligibility criteria and present a valid:

  • Commonwealth Health Care card, or
  • Pensioner Concession card, or
  • Any dependent spouse or dependent child of one of the above cardholders, or
  • Veterans Gold card.

The following groups are eligible for concession fees from Certificate I to Advanced Diploma level:

  • Aboriginal and Torres Strait Islander students
  • Asylum Seekers and victims of human trafficking 

Additional expenses

Amenities fees are used to improve non-academic services including libraries, counseling services, student support, and recreational activities.

Amenities must be paid each academic year you are enrolled.

If you are required to purchase textbooks, a complete booklist will be provided at course commencement
If you are required to purchase textbooks, a complete booklist will be provided at course commencement

Attend an Info Session 

Now’s the time to register for our information and enrolment sessions. We give you an in-depth look at your chosen area of study and a tour of our department facilities.
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Requirements

There are no formal entrance requirements. You will not be expected to have any marketing experience or knowledge prior to enrolling in this course. Academic: Australian Year 11 equivalent or 'O-Levels' with at least 4 credits preferably including Mathematics, English and subjects in the discipline area.
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or Melbourne Polytechnic recognised equivalency.

Next Steps

We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.

The first step to enrolling is completing the application short form. You'll then receive a link to complete a few more personal details.

It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment. Once you are ready to enrol, you will be invited to attend of our Skills and Job Centres, or come to campus to complete your enrolment in person.

For certificate-level courses, you can pay by weekly or fortnightly direct debit using our Tuition Payment Plan. Read more about TPPs here.

If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 03 9269 8400 or follow a step-by-step guide to enrolling for vocational education local students.

When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.

If you'd like to speak to one of our International Office staff directly, call +61 3 9269 8400

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