6 months full time
6 months full time
There are no formal entrance requirements for this course.
Academic IELTS 5.5 with no individual band below 5.0.
Melbourne Polytechnic’s Certificate IV in Marketing and Communication will teach you to mix creativity with problem solving to close deals and make sales. The marketing and communication sector continues to grow rapidly, and jobs in this very well-paid industry are predicted to increase by 10% in the next five years. Hone your negotiation and presentation skills, and start your marketing career at the top of the game.
You’ll learn essential, practical marketing skills, from marketing research and segmentation, to presentation and communication, building and sustaining client relationships and consumer behaviour and market profiles. Melbourne Polytechnic’s marketing teachers are experienced professionals, direct from industry, who bring real-world experience, trade insights and extensive networks of marketing and communications contacts. You’ll have the opportunity to apply your knowledge and skills in real-world situations before you even graduate, as Melbourne Polytechnic students have opportunities to work with local businesses on real projects, so that they enter the industry with experience.
After completing this course, you’ll be qualified to work in a range of positions across the marketing and communications industry. You might work as a marketing assistant, a public relations officer, a customer service officer, marketing administrator or in an entry-level position at an advertising agency. Further study could lead to management roles in marketing across a range of industries.
"It means 'future' to me. All I was doing before this was working in small jobs, or jobs that aren't going to get me far in life, so studying is a huge deal to me. It got me where I am now.... Studying gave me a path to go somewhere in my life."
A variety of engaging and practical assessment methods are used to enable you to demonstrate competency. These include classroom testing, written assignments, individual and group presentations, case studies and practical placements in the workplace
The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.
|BSBWRT401||WRITE COMPLEX DOCUMENTS||Core||50|
|BSBMKG418||DEVELOP AND APPLY KNOWLEDGE OF MARKETING COMMUNICATION INDUSTRY||Core||40|
|BSBCRT401||ARTICULATE, PRESENT AND DEBATE IDEAS||Core||40|
|BSBMKG408||CONDUCT MARKET RESEARCH||Core||60|
|BSBMGT407||APPLY DIGITAL SOLUTIONS TO WORK PROCESSES||Core||50|
|BSBMKG413||PROMOTE PRODUCTS AND SERVICES||Core||40|
|BSBCMM401||MAKE A PRESENTATION||Core||30|
|BSBITU402||DEVELOP AND USE COMPLEX SPREADSHEET||Core||50|
|BSBMKG401||PROFILE THE MARKET||Core||50|
|BSBLDR402||Copy of LEAD EFFECTIVE WORKPLACE RELATIONSHIPS||Core||50|
|BSBMKG417||APPLY MARKETING COMMUNICATIONS ACROSS A CONVERGENT INDUSTRY||Core||70|
|BSBMKG419||ANALYSE CONSUMER BEHAVIOUR||Core||60|
You can seek Recognition of Prior Learning (RPL) where your work experience or qualifications of an advanced and related nature have been undertaken. RPL is individually assessed based on evidence submitted by the student to the teaching department. Applications for RPL will be assessed by relevant Melbourne Polytechnic trainers, academics and where appropriate, industry experts.
Studying at Melbourne Polytechnic
We're here to make sure that your transition to student life at Melbourne Polytechnic is fun and as easy as possibleServices & support
Our Student Life at Melbourne Polytechnic (SLAM) team run the fun stuff on campus: things like movie nights, bake sales, cook-offs, career expos, spring markets, and much more.Student Life at Melbourne Polytechnic
Melbourne Polytechnic has a large range of specialist training facilities in health and community, construction, hospitality, education and more.Specialist Training Facilities
One of the most common misconceptions about scholarships is that you have to be 'top in your class' to apply. Melbourne Polytechnic scholarships are awarded on a range of criteria such as merit, your area of study and personal circumstances.Scholarships
|Concession||Government subsidised fee||Non-subsidised fee|
|Maximum annual amenities||$175||$250||$250|
Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.
To find out if you’re eligible for a Government subsidy we recommend you contact us help you find out.
Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.
Fees displayed are effective for new applications received on or after 1 November 2019. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.
After initial deposit, international students are able to pay tuition fees in installments, four times per year.
The fees for those ineligible for a government-funded enrolment.
The cost of tuition for those eligible for government funding.
Concession fees are charged at 20% of the standard fees for enrolments in Certificate I to IV courses. To be eligible students must meet Skills First eligibility criteria and present a valid:
The following groups are eligible for concession fees from Certificate I to Advanced Diploma level:
Amenities fees are used to improve non-academic services including libraries, counseling services, student support, and recreational activities.
Amenities must be paid each academic year you are enrolled.
Attend an Info Session
We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.
The first step to enrolling is completing the application short form. You'll then receive a link to complete a few more personal details.
It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment. Once you are ready to enrol, you will be invited to attend of our Skills and Job Centres, or come to campus to complete your enrolment in person.
For certificate-level courses, you can pay by weekly or fortnightly direct debit using our Tuition Payment Plan. Read more about TPPs here.
If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 03 9269 8400 or follow a step-by-step guide to enrolling for vocational education local students.
When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.
If you'd like to speak to one of our International Office staff directly, call +61 3 9269 8400
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