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Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.
Personalised for INTERNATIONAL students.
International student means; you are not an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.

Certificate IV in Marketing and Communication

VTAC Code: BSB42415 CRICOS: 093007A VTAC Number: Preston 6900669264

Overview

Campus

Preston

Campus

Preston

Duration

6 months full time

Duration

6 months

Next Intake

February

Next Intake

February

This course is currently within its transition period. Enrolled students will either complete Certificate IV in Marketing and Communication BSB42415 or be transferred to Certificate IV in Marketing and Communication BSB40820 before the end of the transition period.

Mix creativity with problem solving skills as a skilled marketer

Melbourne Polytechnic’s Certificate IV in Marketing and Communication BSB42415 will teach you to mix creativity with problem solving to close deals and make sales. The marketing and communication sector continues to grow rapidly, and jobs in this very well-paid industry are predicted to increase by 10% in the next five years. Hone your negotiation and presentation skills, and start your marketing career at the top of the game.

Learn the fundamentals of selling from the experts

You’ll learn essential, practical marketing skills, from marketing research and segmentation, to presentation and communication, building and sustaining client relationships and consumer behaviour and market profiles. Melbourne Polytechnic’s marketing teachers are experienced professionals, direct from industry, who bring real-world experience, trade insights and extensive networks of marketing and communications contacts. You’ll have the opportunity to apply your knowledge and skills in real-world situations before you even graduate, as Melbourne Polytechnic students have opportunities to work with local businesses on real projects, so that they enter the industry with experience.

Enter the industry or upgrade your skills

After completing this course, you’ll be qualified to work in a range of positions across the marketing and communications industry. You might work as a marketing assistant, a public relations officer, a customer service officer, marketing administrator or in an entry-level position at an advertising agency. Further study could lead to management roles in marketing across a range of industries.

Career Pathways

Where will this take me

This course will provide the essential foundation to your career in marketing and communication. From entry level positions you may, with further study and experience, proceed into management roles across a range of industries.
  • Marketing Assistant
  • Customer Service Officer
  • Advertising Agent
  • Marketing Administrative Assistant
  • Public Relations Officer

Pathways

Successful completion of this course will enable you to enrol in the BSB52415 Diploma of Marketing and Communication. The Diploma and Advanced Diploma of Marketing and Communication may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university

Course Details

Delivery methods

  • Face-to-face

Class Schedule

Monday, Tuesday and Wednesday, 9.00 am – 4.30 pm

Assessment Methods

A variety of engaging and practical assessment methods are used to enable you to demonstrate competency. These include tests, written assignments, individual and group presentations and case studies.

Units of Study

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.

Code Subject Elective Hours
BSBCMM401 Make a presentation Core 30
BSBCRT401 ARTICULATE, PRESENT AND DEBATE IDEAS Core 40
BSBITU402 DEVELOP AND USE COMPLEX SPREADSHEET Elective 50
BSBLDR402 Lead effective workplace relationships Elective 50
BSBMGT407 APPLY DIGITAL SOLUTIONS TO WORK PROCESSES Core 50
BSBMKG401 PROFILE THE MARKET Elective 50
BSBMKG408 CONDUCT MARKET RESEARCH Elective 60
BSBMKG413 PROMOTE PRODUCTS AND SERVICES Elective 40
BSBMKG417 APPLY MARKETING COMMUNICATIONS ACROSS A CONVERGENT INDUSTRY Core 70
BSBMKG418 DEVELOP AND APPLY KNOWLEDGE OF MARKETING COMMUNICATION INDUSTRY Core 40
BSBMKG419 ANALYSE CONSUMER BEHAVIOUR Elective 60
BSBWRT401 Write complex documents Elective 50

Attend an Info Session

Now’s the time to register for our information and enrolment sessions. We give you an in-depth look at your chosen area of study and a tour of our department facilities.

Fees & Costs

Tuition Fees
Concession Government subsidised fee Non-subsidised fee
Tuition fee $750 $3750 $6000
Materials fee $0 $0 $0
Maximum annual amenities $175 $250 $250
Total payable $925 $4000 $6250
Per year $7300
Per semester $7300

The student tuition fees as published are subject to change given individual circumstances at enrolment.

Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.

Contact us to find out if you’re eligible for a Government subsidy.

Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.

Fees displayed are effective for new applications received on or after 1 November 2021. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.

After initial deposit, international students are able to pay tuition fees in installments, four times per year.

For more detailed information please read the International Student Fees.

Materials

Lists of required materials, books and timetables will be provided at course induction or class enrolment by the teaching department.

Fees explained

The fees for those ineligible for a government-funded enrolment. 

Check your eligibility here.

The cost of tuition for those eligible for government funding.

Check your eligibility here.

Concession fees are charged at 20 per cent of the standard fees for enrolments in Certificate I to IV courses. To be eligible students must meet Skills First eligibility criteria and present a valid:

  • Commonwealth Health Care card, or
  • Pensioner Concession card, or
  • Any dependent spouse or dependent child of one of the above cardholders, or
  • Veterans Gold card.

The following groups are eligible for concession fees from Certificate I to Advanced Diploma level:

  • Aboriginal and Torres Strait Islander students
  • Asylum Seekers and victims of human trafficking

Additional expenses

Amenities fees are used to improve non-academic services including libraries, counselling services, student support, and recreational activities.

Amenities must be paid each academic year you are enrolled.

If you are required to purchase textbooks, a complete booklist will be provided at course commencement.
If you are required to purchase textbooks, a complete booklist will be provided at course commencement.

Scholarships on offer

'We’d been discussing what projects we had coming up that we needed to go and buy materials for.  And so then the scholarship came and it was just a sigh of relief.'

See what scholarships are available

Requirements

There are no formal entrance requirements. You will not be expected to have any marketing experience or knowledge prior to enrolling in this course.

As a general guide to entry, learners will be best equipped to achieve the course outcome if they have a minimum level of literacy and numeracy skills equivalent to the Australian Core Skills Framework (ACSF) Level

  • Reading - ACSF Level 4, Numeracy - ACSF Level 3

All potential learners will undertake a pre-training review and an LLN assessment to determine:

  • The learner’s ACSF level and any additional support requirements to enable the learner to undertake the course and achieve the course outcomes
  • The learner's interest and/or relevant experience
  • The learner's previous educational achievements and experience
  • The learner's level of Digital literacy
Academic: Australian Year 11 equivalent or 'O-Levels' with at least 4 credits preferably including Mathematics, English and subjects in the discipline area.
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or Melbourne Polytechnic recognised equivalency.

Next Steps

We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.

The first step to enrolling is completing the application short form from the Apply Now page.

You'll then receive a link to complete a few more personal details.

It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment.

Once you are ready to enrol, you will be invited to attend our Skills and Job Centre, or come to campus to complete your enrolment in person.

For certificate-level courses, you can pay by weekly or fortnightly direct debit using our Tuition Payment Plan. Read more about TPPs here.

If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 03 9269 8400 or follow a step-by-step guide to enrolling for vocational education local students.

When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.

If you'd like to speak to one of our International Office staff directly, call +61 3 9269 8400

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