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Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.
Personalised for INTERNATIONAL students.
International student means; you are not an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.

Advanced Diploma of Marketing and Communication

Code: BSB60520

Sorry, this course is not available for international students.

If you are a local student you may be eligible.

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6 months full time

Next Intake


Take your marketing skills to the next level

If you’re ready to take your career in marketing and communication to the next level, our Advanced Diploma of Marketing and Communication BSB60520 is the course you need to stay ahead of the game. This course will prepare you for a highly-paid job in an industry with a predicted 16,000 job openings a year, that is always looking for new creative perspectives. Combine your creativity with specialised skills to become qualified for management positions within the marketing industry, or to start your own marketing business

Learn how to manage in the real world

You’ll build on your skills and knowledge in marketing strategy, and develop and hone your skills in marketing strategy development, marketing planning and management skills, including risk assessment, diversity policy, market research and evaluating campaign effectiveness.

Career Pathways

Where will the Advanced Diploma of Marketing and Communication BSB60520 take me?

This qualification is the ideal first-step into the management tier of the marketing industry. You might work in marketing management, research or planning, in direct marketing or in services marketing. You could even become your own boss, and start your own marketing business.

  • Marketing Administrative Assistant
  • Assistant Marketing Manager
  • Marketing Assistant

Study Pathways

Successful completion of this course will enable you to enrol in our Bachelor of Business with up to 12 subjects towards completion of the degree.

I found really useful knowledge at Melbourne Polytechnic. Marketing involves everything, and there are tonnes of industries to work at in marketing.
Max Taishi Kiyuna
Marketing and Communication Graduate
Portrait of student Max

Course Details

Class Schedule

As per timetable and a minimum of two days per week.

Assessment Methods

Combination of assessment methods will be used including reports, assignments, presentations, case studies, industry or simulated industry work experience.

Units of Study

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.

Code Subject Elective Hours
BSBCRT512 Originate and develop concepts Core 30
BSBFIN501 Manage budgets and financial plans Core 70
BSBLDR601 Lead and manage organisational change Core 60
BSBMKG543 Plan and interpret market research Core 50
BSBMKG621 Develop organisational marketing strategy Core 60
BSBMKG622 Manage organisational marketing processes Core 50
BSBMKG623 Develop marketing plans Core 50
BSBMKG624 Manage market research Core 50
BSBMKG626 Develop advertising campaigns Core 60
BSBMKG627 Execute advertising campaigns Core 70
BSBOPS601 Develop and implement business plans Core 60
BSBTWK601 Develop and maintain strategic business networks Core 50

Attend an Information Session

Our information sessions will give you an in-depth look at your chosen area of study and answer your questions about your course.

Fees & Costs

Tuition Fees
Government subsidised fee Non-subsidised fee
Tuition fee $5450 $8100
Maximum annual amenities $250 $250
Total payable $5700 $8350
Per year $0
Per semester $7000

The student tuition fees as published are subject to change given individual circumstances at enrolment.

Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.

This training is delivered with Victorian and Commonwealth Government funding. Contact us to find out if you’re eligible for a Government subsidy.

Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.

Fees displayed are effective for new applications received on or after 1st of November. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.

After initial deposit, international students are able to pay tuition fees in installments, four times per year.

For more detailed information please read the International Student Fees.


Lists of required materials, books and timetables will be provided at course induction or class enrolment by the teaching department.

Fees explained

The fees for those ineligible for a government-funded enrolment. 

Check your eligibility here.

The cost of tuition for those eligible for government funding.

Check your eligibility here.

Additional expenses

The Student Services and Amenities Fee is charged at forty cents (40 cents) per student contact hour and is capped over a twelve (12) month period, effective from the enrolment date, to:

  • $250 for full fee-paying students; and
  • $175 for concession-paying students studying Certificate I, II, III, or IV.

Amenities fees are used to improve non-academic services including libraries, counselling services, student support, and recreational activities.

You will be required to purchase textbooks. A full book list will be provided at enrolment or class induction by the teaching department.

You’re expected to have access to a computer. Computers are available in Melbourne Polytechnic’s computer labs and library if you do not have a computer at home.

You will be required to purchase textbooks. A full book list will be provided at enrolment or class induction by the teaching department.


Entry to this qualification is limited to those individuals who have completed core units in Diploma of Marketing and Communication BSB50620 or the following core units:

  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

Or, have four years equivalent full-time relevant work experience.

Academic: Successful completion of Diploma of Marketing and Communication
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or Melbourne Polytechnic recognised equivalency.

Next Steps

We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.

The first step to enrolling is completing the application short form from the Apply Now page.

You'll then receive a link to complete a few more personal details.

It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment.

Once you are ready to enrol, you will be invited to attend our Skills and Job Centre, or come to campus to complete your enrolment in person.

For Diplomas and Advanced Diplomas, you may be eligible for a VET Student Loan. Read more about them here.

If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 1300 635 276 or follow a step-by-step guide to enrolling for vocational education local students.

When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.

If you'd like to speak to one of our International Office staff directly, call 1300 635 276

Recognising Organisations

Nationally Recognised Training

Nationally Recognised Training This course is government accredited and has national recognition.

You are currently looking at information for local students

Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.