Personalised for LOCAL students.
Local student means; you are an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.
Personalised for INTERNATIONAL students.
International student means; you are not an Australian citizen or permanent resident, a New Zealand citizen or a permanent humanitarian visa holder.

Marketing and Communication

Advanced Diploma Of

Code: BSB61315 Cricos: 093006B

Overview

Campus

Preston

Campus

Preston

Duration

6 months full time / part time

Duration

6 months full time / part time

Requirements

Core units from Diploma of Marketing and Communication

Requirements

Academic IELTS 5.5 with no individual band below 5.0. Diploma of Marketing and Communication.

Next Intake

July

Next Intake

July, July

Take your marketing skills to the next level

If you’re ready to take your career in marketing and communication to the next level, our Advanced Diploma of Marketing and Communication is the course you need to stay ahead of the game. This course will prepare you for a highly-paid job in an industry with a predicted 16,000 job openings a year, that is always looking for new creative perspectives. Combine your creativity with specialised skills to become qualified for management positions within the marketing industry, or to start your own marketing business

Learn how to manage in the real world

You’ll build on your skills and knowledge in marketing strategy, and develop and hone your skills in marketing strategy development, marketing planning and management skills, including risk assessment, diversity policy, market research and evaluating campaign effectiveness.

Market your very own business

This qualification is the ideal first-step into the management tier of the marketing industry. You might work in marketing management, research or planning, in direct marketing or in services marketing. You could even become your own boss, and start your own marketing business.

Career Pathways

Where will this take me

This qualification is the ideal first-step into the management tier of the marketing industry. You might work in marketing management, research or planning, in direct marketing or in services marketing. You could even become your own boss, and start your own marketing business.
  • Assistant Marketing Manager
  • Marketing Administrative Assistant
  • Marketing Assistant

Pathways

Successful completion of this course will enable you to enrol in our Bachelor of Business with up to 12 subjects towards completion of the degree.

Akolda Bil

"It means future to me now. All I was doing before this was working in small jobs, or jobs that aren't going to get me far in life, so studying is a huge deal to me. It got me where I am now.... And it actually, studying gave me a path to go somewhere in my life."

Course Details

Assessment Methods

Combination of assessment methods will be used including classroom testing, examinations, essays, reports, assignments, presentations, group work, case studies, industry or simulated industry work experience

Units of Study

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.

Units of Study
Code Subject Elective Hours
BSBCRT501 ORIGINATE AND DEVELOP CONCEPTS Core 30
BSBMGT616 DEVELOP AND IMPLEMENT STRATEGIC PLANS Core 80
BSBDIV601 DEVELOP AND IMPLEMENT DIVERSITY POLICY Core 70
BSBMKG609 DEVELOP A MARKETING PLAN Core 50
BSBMKG607 MANAGE MARKET RESEARCH Core 50
BSBADV602 DEVELOP AN ADVERTISING CAMPAIGN Core 60
BSBMKG603 MANAGE THE MARKETING PROCESS Core 50
BSBRSK501 MANAGE RISK Core 60
BSBADV604 EXECUTE AN ADVERTISING CAMPAIGN Core 70
BSBMKG605 EVALUATE INTERNATIONAL MARKETING OPPORTUNITIES Core 60
BSBMKG608 DEVELOP ORGANISATIONAL MARKETING OBJECTIVES Core 60
PSPGEN067 ESTABLISH AND MAINTAIN STRATEGIC NETWORKS Core 40

Fees & Costs

Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.

To find out if you’re eligible for a Government subsidy we recommend you contact us help you find out.

Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.

Fees displayed are effective for new applications received on or after 1 November 2019. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.

After initial deposit, international students are able to pay tuition fees in installments, four times per year.

For more detailed information please read the International Student Fees.

Tuition Fees
$4350.00 - $6550.00
$6952 per semester
$6952 per year
Estimated based on eligibility
Course Fees are only estimated. Find out what subsidies apply to you by contacting us.

Materials and Amenities cost

You will be required to purchase textbooks. A full book list will be provided at enrolment or class induction by the teaching department.

You’re expected to have access to a computer. Computers are available in Melbourne Polytechnic’s computer labs and library if you do not have a computer at home.

You will be required to purchase textbooks up to around AUD$120. A full book list will be provided at enrolment or class induction by the teaching department.

You're expected to have access to a computer. Computers are available in Melbourne Polytechnic’s computer labs and library if you do not have a computer at home.

Attend an Info Session 

Now’s the time to register for our information and enrolment sessions. We give you an in-depth look at your chosen area of study and a tour of our department facilities.

Requirements

Entry to this qualification is limited to those individuals who have completed core units in BSB52415 Diploma of Marketing and Communication
Academic: Successful completion of Diploma of Marketing and Communication
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or Melbourne Polytechnic recognised equivalency.

Next Steps

We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.

The first step to enrolling is completing the application short form. You'll then receive a link to complete a few more personal details.

It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment. Once you are ready to enrol, you will be invited to attend of our Skills and Job Centres, or come to campus to complete your enrolment in person.

For Diplomas and Advanced Diplomas, you may be eligible for a VET Student Loan. Read more about them here.

If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 03 9269 8400 or follow a step-by-step guide to enrolling for vocational education local students.

All future international students will need to complete the short application form. After this, you will be redirected to the full enrollment application form and provide further documentation and forms specifically for International Students. Following this, you will be contacted by a member of the International Office who will support you in the next steps.

You'll find a step-by-step guide to enrolling for international admissions here

If you'd like to speak to one of our International Office staff directly, call +61 03 9269 8400