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Tram design wins award for Bachelor of Illustration Student

25 Mar 2013

Hayden Dewar, a third year Bachelor of Illustration student gained a First in the Visual Design Category of the Austrasian Student Design Awards 2011 for his innovative tram design for a Melbourne Zoo billboard brief. His design brief was to create a billboard for the Melbourne Zoo that featured the tagline 'Melbourne is alive with wonder'.

His solution was a tram design with a procession of animals that appear to be walking to the zoo, with an urban backdrop of geometric tiling reminiscent of Federation Square that gradually fades and softens towards the front of the tram.

"Animals appear to emerge from the city as though a veil of urban camouflage is fading as they walk towards the zoo" is how Hayden Dewar described the design solution.

Sustainable thinking was uppermost in Dewar's design, "I envision the 'Melbourne is alive with wonder' campaign to be part of a larger campaign," which would also include a large poster describing the impact of modern cities on respective animal habitats; and special tours of the zoo by zoo staff highlighting the plight of individual species.

His award prize is $1000, 1 years subscription to Desktop Magazine + DIA Student Membership for one year.

You can view all the 2011 Australasian student design award winners at the Design Institute of Australia.

Hayden Dewar will be performing his Graphic Novel on Wednesday 11th May at the NEXUS Festival.

Talking About NMIT Blog: NMIT Bachelor of Illustration student wins award with tram design


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NMIT (Northern Melbourne Institute of TAFE) - Situated on seven campuses and six training centres throughout Melbourne's north, NMIT delivers vocational training, higher education and lifelong learning capabilities for a global workforce. NMIT forges partnerships with community, industry and government to produce practical, solution orientated graduates capable of making meaningful contributions to their chosen field of endeavour.

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