Courses

Diploma of Marketing and Communication

Learn the fundamentals of Marketing and Communications and be job-ready in six months with our Diploma of Marketing and Communication. Benefit from the course’s strong reputation in industry, gained through our emphasis on practical application of contemporary Marketing and Communications theory.

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Graduate with practical and theoretical skills

Graduate with solid theoretical knowledge and practical work experience, increasing your employability in a range of entry-level marketing roles.

Theory and practice is the key to success

The course provides an introduction to the fundamental concepts of marketing, including specialist marketing theory and how it applies in today’s commercial world.

You’ll learn how to identify marketing opportunities, profile international markets, conduct a marketing audit and design marketing communications.

Industry connections and resources

You’ll learn from industry-experienced professionals and benefit from their network of contacts.

Using our innovative model of partnerships with local businesses, you’ll apply what you learn in theory to genuine business situations.

Employment outcomes

You’ll be qualified to work as:

  • assistant product manager
  • assistant marketing manager
  • communications and research coordinator

Recognition of Prior Learning (RPL)

You can seek RPL where your work or qualifications of an advanced and related nature have been undertaken. Academic Credit is granted on a case-by-case basis, according to our Academic Credit policy and associated procedures. Applications for Academic Credit will be assessed by relevant Melbourne Polytechnic academics and where appropriate, industry experts.

Contact

For any additional information on the Diploma of Marketing and Communication, please contact an Education and Careers Advisor (ECA), on 03 9269 8400, or send an email.

Local Students

Code

BSB52415

VTAC Code

Preston 6900669264

Campuses

GREENSBOROUGH, PRESTON

Department

Business Management and Finance
03 9269 8400

Duration

Full-time: 6 months


Class Schedule: *

Mon - AM and PM
Thu - PM
Fri - AM and PM

*Classes run across these days and times. Detailed timetable information is available from an Education and Career Advisor

Modes of Delivery

Classroom

Fees for 2017

Eligible:$4000
Ineligible:$5500

The student tuition fees as published are correct at time of publication and subject to change given individual circumstances at enrolment.

Find out more on fees and charges

View 2016 Fees

Assessment Methods

Various forms of assessment may be used including classroom testing, assignments, presentations, group work, case studies and industry or simulated industry practicums

Materials

If you are required to purchase textbooks, a complete booklist will be provided at course commencement

Entrance Requirements

Entry into this qualification is limited to those individuals who have completed all core units in BSB41415 Certificate IV in Marketing and Communication

Pathways to further study

Successful completion of this course means you can go on into our BSB61315 Advanced Diploma of Marketing and Communication and will have up to eight (8) credits towards completion of our HEBSBUS Bachelor of Business

Career Pathways

Take your career in marketing into product management, customer service, sales management, branch management, services, communication and research

Enrolment Intake

  • July
  • Midyear

International Students

Code

BSB52415

CRICOS Code

093008M

Campuses

PRESTON, GREENSBOROUGH

Duration

Full-time: 6 months


Class Schedule: *

Mon - AM and PM
Thu - PM
Fri - AM and PM

*Classes run across these days and times. Detailed timetable information is available from an Education and Career Advisor

Modes of Delivery

Classroom

Entrance Requirements


Academic: Australian Year 12 equivalency
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or recognised equivalency
Other:Full-time only for International Students.

Assessment Methods

Various forms of assessment may be used including classroom testing, assignments, presentations, group work, case studies and industry or simulated industry practicums

Materials

If you are required to purchase textbooks, a complete booklist will be provided at course commencement

Fees

  • Tuition fees per semester: $6000
  • Tuition fees per year: $6000
Want all the information on fees and charges?
Courses fees

Pathways to further study

Successful completion of this course means you can go on into our BSB61315 Advanced Diploma of Marketing and Communication and will have up to eight (8) credits towards completion of our HEBSBUS Bachelor of Business

Career Pathways

Take your career in marketing into product management, customer service, sales management, branch management, services, communication and research

Enrolment Intake

  • July
  • Midyear
See all courses for International Students

Units Of Study

The Units of Study listed below have been approved for VET FEE-HELP. You may be required to undertake additional Units of Study in order to obtain the qualification. You will need to determine your particular combination of Units of Study with the department.

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact the department for the latest student contact hours information.

Code Subjects Hours
BSBEBU501 Investigate and design e-business solutions 50
BSBFIA501 Report on finances related to international business 70
BSBMKG501 Identify and evaluate marketing opportunities 70
BSBMKG502 Establish and adjust the marketing mix 60
BSBMKG507 Interpret market trends and developments 50
BSBMKG510 Plan e-marketing communications 20
BSBMKG514 Implement and monitor marketing activities 50
BSBMKG515 Conduct a marketing audit 40
BSBMKG523 Design and develop an integrated marketing communication plan 60
BSBMKG527 Plan social media engagement 50
BSBPMG522 Undertake project work 60
BSBWRT501 Write persuasive copy 50

Students may be eligible for Victorian and Commonwealth Government funding.