Courses

Certificate IV in Marketing and Communication

The Certificate IV in Marketing and Communication will get your Marketing and Communications career off to a flying start. With our strong focus on developing selling skills, you’ll be generating sales in no time.

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Close the deals

Hone your negotiation and presentation skills to close sales. Develop an understanding of marketing theory, market profiling, analysing consumer behaviour and conducting market research and learn how to review and maintain an online presence – essential in today’s marketing environment.


The fundamentals of selling

Learn a broad range of marketing skills and expertise, including:

  • presentation and communication
  • marketing research
  • consumer behaviour
  • market segmentation
  • general information technology
  • business document production
  • profiling the market
  • marketing goods and services
  • building and sustaining client relationships

Industry connections and resources

You’ll learn from industry-experienced professionals and benefit from their network of contacts.

Employment outcomes

After completing this course, you’ll be qualified to work as:

  • marketing assistant
  • digital marketing assistant
  • entry level role in advertising agencies
  • public relations officer
  • marketing administrator
  • customer service officer

Recognition of Prior Learning (RPL)

You can seek RPL where your work or qualifications of an advanced and related nature have been undertaken. Academic Credit is granted on a case-by-case basis, according to our Academic Credit policy and associated procedures. Applications for Academic Credit will be assessed by relevant Melbourne Polytechnic academics and where appropriate, industry experts.

Contact

For any additional information on the Certificate IV in Marketing and Communication, please contact an Education and Careers Advisor (ECA), on 03 9269 8400, or send an email.

Local Students

Code

BSB42415

VTAC Code

Preston 6900669414

Campuses

GREENSBOROUGH, PRESTON

Department

Business Management and Finance
03 9269 8400

Duration

Full-time: 6 months
day program. Classroom delivery

Class Schedule: *

Mon - AM and PM
Thu - AM and PM
Fri - AM and PM

*Classes run across these days and times. Detailed timetable information is available from an Education and Career Advisor

Modes of Delivery

Classroom

Fees for 2017

Eligible:$2500
Ineligible:$5000
Concession:$500

The student tuition fees as published are correct at time of publication and subject to change given individual circumstances at enrolment. All enrolments excluding RPL/RCC and Higher Education incur an Amenities fee with a maximum cap of $250

Find out more on fees and charges

View 2016 Fees

Assessment Methods

A variety of engaging and practical assessment methods are used to enable you to demonstrate competency. These include classroom testing, written assignments, individual and group presentations, case studies and practical placements in the workplace

Materials

If you are required to purchase textbooks, a complete booklist will be provided at course commencement

Entrance Requirements

There are no formal entrance requirements. All students are welcome. You will not be expected to have any Marketing experience or knowledge prior to enrolling in this course.

Pathways to further study

Successful completion of this course will enable you to enrol in the BSB52415 Diploma of Marketing and Communication. The Diploma and Advanced Diploma of Marketing and Communication may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university

Career Pathways

This course will provide the essential foundation to your career in Marketing and Communications. From entry-level positions you may, with further study and experience, proceed into management roles across a range of industries

Enrolment Intake

  • February

International Students

Code

BSB42415

CRICOS Code

093007A

Campuses

PRESTON, GREENSBOROUGH

Duration

Full-time: 6 months
day program. Classroom delivery

Class Schedule: *

Mon - AM and PM
Thu - AM and PM
Fri - AM and PM

*Classes run across these days and times. Detailed timetable information is available from an Education and Career Advisor

Modes of Delivery

Classroom

Entrance Requirements

Academic: Australian Year 11 equivalent or 'O-Levels' with at least 4 credits preferably including Mathematics, English and subjects in the discipline area.
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or recognised equivalency

Assessment Methods

A variety of engaging and practical assessment methods are used to enable you to demonstrate competency. These include classroom testing, written assignments, individual and group presentations, case studies and practical placements in the workplace

Materials

If you are required to purchase textbooks, a complete booklist will be provided at course commencement

Fees

  • Tuition fees per semester: $6000
  • Tuition fees per year: $6000
Want all the information on fees and charges?
Courses fees

Pathways to further study

Successful completion of this course will enable you to enrol in the BSB52415 Diploma of Marketing and Communication. The Diploma and Advanced Diploma of Marketing and Communication may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university

Career Pathways

This course will provide the essential foundation to your career in Marketing and Communications. From entry-level positions you may, with further study and experience, proceed into management roles across a range of industries

Enrolment Intake

  • February
See all courses for International Students

Units Of Study

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact the department for the latest student contact hours information.

Code Subjects Hours
BSBCMM401 Make a presentation 30
BSBCRT401 Articulate, present and debate ideas 40
BSBITU402 Develop and use complex spreadsheets 50
BSBLDR402 Lead effective workplace relationships 50
BSBMGT407 Apply digital solutions to work processes 50
BSBMKG401 Profile the market 50
BSBMKG408 Conduct market research 60
BSBMKG413 Promote products and services 40
BSBMKG417 Apply marketing communication across a convergent industry 70
BSBMKG418 Develop and apply knowledge of marketing communication industry 40
BSBMKG419 Analyse consumer behaviour 60
BSBWRT401 Write complex documents 50

Students may be eligible for Victorian and Commonwealth Government funding.