Certificate IV in Business Sales


Get the latest sales skills in business development. This course enables you to confidently generate new trade to create your own business or successfully lead other businesses to new heights with extensive experience focusing on sales development.

In a world increasingly reliant on the consumer, retail has surged forward as one of the largest employment sectors.

Melbourne Polytechnic’s Certificate IV in Business Sales is designed for people currently working and who want to practically apply professional sales skills to further employment in the sales sector.


  • negotiation skills
  • how to communicate, present and close sales
  • Customer Relations Management (CRM)
  • sales management
  • territory management and sales planning
  • an understanding of marketing
  • how to build and maintain client relationships and business networks
  • how to identify sales prospects
  • how to develop a sales plan
  • managing sales teams

Industry connections and resources

Our staff have various industry links with local businesses and local councils.

Employment outcomes

  • sales account assistant
  • sales representative
  • sales agent


We will use a combination of assessments, including tests, practical exercises, case studies, demonstrations, observations, role-playing and assignments.

Recognition of Prior Learning

You can seek RPL where your work or qualifications of an advanced and related nature have been undertaken. Academic Credit is granted on a case-by-case basis, according to our Academic Credit policy and associated procedures. Applications for Academic Credit will be assessed by relevant Melbourne Polytechnic academics and where appropriate, industry experts.

Local Students






Business Management and Finance
03 9269 8400


Full-time: 18 weeks

Modes of Delivery




Enquire now to find out if you are eligible for government funding and other forms of help paying for fees. The student tuition fees as published are correct at time of publication and subject to change given individual circumstances at enrolment. All enrolments excluding RPL/RCC and Higher Education incur an annual Amenities fee with a maximum cap of $250

Find out more on fees and charges

Entrance Requirements

While there are no formal academic prerequisites for this course it has been designed for people already working in business, or who have access to a workplace to use to develop the skills and knowledge addressed in workshops.

Pathways to further study

The successful completion of the Certificate IV in Business Sales may allow students to continue study into a range of other tertiary programs.

Enrolment Intake

  • February

Units Of Study

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact the department for the latest student contact hours information.

Code Subjects Hours
BSBINT401 Research international business opportunities 20
BSBMKG408 Conduct market research 60
BSBMKG413 Promote products and services 40
BSBMKG510 Plan e-marketing communications 20
BSBMKG527 Plan social media engagement 50
BSBPRO401 Develop product knowledge 30
BSBREL401 Establish networks 30
BSBREL402 Build client relationships and business networks 50
BSBSLS407 Identify and plan sales prospects 60
BSBSLS408 Present, secure and support sales solutions 60

Students may be eligible for Victorian and Commonwealth Government funding.