Marketing lets people know that your business exists – it acts to transform viewers into consumers. If you enjoy business and strategy, then marketing could be the right path for you.
Our marketing courses teach you traditional marketing theory and business practices alongside new media, digital media effective use of each platform. We focus on industry projects as part of course work so you are confident in your first job. Marketing can offer you a career within marketing management or customer and sales coordination. Every business requires a marketing team, so you could work in an agency, in the private or public sector.
Areas of study include:
- Create market strategies
- Develop strategic plans
- Develop organisational marketing objectives and marketing plans
- Evaluate international marketing opportunities
- Identify markets
- Manage market research
- Manage financial plans
- Process customer complaints
- Risk management
- Work with diversity
|Certificate IV in Marketing and Communication|
Melbourne Polytechnic’s Certificate IV in Marketing and Communication will get your Marketing and Communications career off to a flying start. With its strong focus on developing selling skills, you’ll be generating sales in no time.
|Diploma of Marketing and Communication|
Learn the fundamentals of Marketing and Communications and be job-ready in six months with Melbourne Polytechnic’s Diploma of Marketing and Communication. Benefit from the course’s strong reputation in industry, gained through our emphasis on practical application of contemporary Marketing and Communications theory.
|Advanced Diploma of Marketing and Communication|
Move your Marketing career into management roles or run your own Marketing business, with our Advanced Diploma of Marketing and Communication. Benefit from the course’s strong reputation in industry, gained through our emphasis on practical application of contemporary marketing theory.
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Last Modified: October 10, 2016