Diploma of Marketing and Communication
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Overview
6 months full time
6 months
February, July
February, July
Learn to market anything
You’ll learn the practical application of contemporary marketing theory in Melbourne Polytechnic’s Diploma of Marketing and Communication BSB50620. Benefit from our strong reputation within the industry and increase your employability in a range of entry-level marketing roles. You’ll graduate with strong theoretical knowledge and practical work experience. With a predicted 53,000 job openings for marketing professionals in the next five years, it’s a great time to level up your skills.
Identify trends and find opportunities
If you’ve ever wondered how marketers identify trends and opportunities or know how to design effective marketing communications, you’ll cover all of these interesting topics when you study Melbourne Polytechnic’s Diploma of Marketing and Communication BSB50620. Our course provides an introduction to the fundamental concepts of marketing, including specialist marketing theory and how it applies in today’s commercial world. Melbourne Polytechnic teacher are industry-experienced professionals, who will share their knowledge and network of contacts. You’ll learn about all modes of marketing and communications, from outdoor to digital. Using our innovative model of partnerships with local businesses, you’ll get to apply what you learn in theory to real-life business situations, giving you invaluable experience before you’ve graduated.
A specialist qualification with broad application
Graduates of this diploma will be qualified to work as an assistant product manager, an assistant marketing manager or a communications and research coordinator. Marketing qualifications opens door through-out the business world. Take your career in marketing into product management, customer service, sales management, branch management, services or communication and research.
Career Pathways
Where will the Diploma of Marketing and Communication BSB50620 take me?
Take your career in marketing into product management, customer service, sales management, branch management, services, communication and research.
- Communications and Research Coordinator
- Assistant Marketing Manager
- Assistant Product Manager
Study Pathways
Successful completion of this course will enable you to enrol in our Bachelor of Business.
Course Details
How you will study
Each course has a dedicated learning method that is designed to let you thrive in your studies.
On-campus
Interactive learning in a face-to-face environment. Classes will be held at a Melbourne Polytechnic campus or partner institute. Visit the How You'll Study page for more information.
Class Schedule
Tuesday, Wednesday and Thursday, 9.00 am – 4.30 pm
Assessment Methods
A variety of engaging and practical assessment methods are used to enable you to demonstrate competency. These include written assignments, individual presentations, observations, role plays and case studies.
Units of Study
The hours displayed are nominal, actual classroom hours delivered may differ. Please contact us for the latest student contact hours information.
| Code | Subject | Elective | Hours |
| BSBFIN501 | Manage budgets and financial plans | Elective | 70 |
| BSBMKG541 | Identify and evaluate marketing opportunities | Core | 70 |
| BSBMKG542 | Establish and monitor the marketing mix | Core | 60 |
| BSBMKG543 | Plan and interpret market research | Elective | 50 |
| BSBMKG545 | Conduct marketing audits | Elective | 40 |
| BSBMKG546 | Develop social media engagement plans | Elective | 50 |
| BSBMKG552 | Design and develop marketing communications plans | Core | 60 |
| BSBMKG555 | Write persuasive copy | Core | 50 |
| BSBMKG626 | Develop advertising campaigns | Elective | 60 |
| BSBMKG627 | Execute advertising campaigns | Elective | 70 |
| BSBOPS505 | Manage organisational customer service | Elective | 40 |
| BSBPMG430 | Undertake project work | Core | 60 |
Attend an Information Session
Fees & Costs
| Government subsidised fee | Non-subsidised fee | |
|---|---|---|
| Tuition fee | $5950 | $8100 |
| Maximum annual amenities | $250 | $250 |
| Total payable | $6200 | $8350 |
| Per year | $7800 |
| Per semester | $7800 |
The student tuition fees as published are subject to change given individual circumstances at enrolment.
Displayed course fees are indicative only. There are many variables that impact the total amount of your full course costs including qualification for government subsidies, concessions or recognition of prior learning. Tuition fees do not include the cost of student amenities or material costs.
This training is delivered with Victorian and Commonwealth Government funding. Contact us to find out if you’re eligible for a Government subsidy.
Melbourne Polytechnic offers a range of payment options to help you pay your tuition fees, so you can get on with your studies.
Fees displayed are effective for new applications received on or after 1st of November. Tuition fees do not include textbooks, course materials or overseas student health insurance and visa fees.
After initial deposit, international students are able to pay tuition fees in installments, four times per year.
For more detailed information please read the International Student Fees.
Materials
Lists of required materials, books and timetables will be provided at course induction or class enrolment by the teaching department.Fees explained
The fees for those ineligible for a government-funded enrolment.
The cost of tuition for those eligible for government funding.
Additional expenses
The Student Services and Amenities Fee is charged at forty cents (40 cents) per student contact hour and is capped over a twelve (12) month period, effective from the enrolment date, to:
- $250 for full fee-paying students; and
- $175 for concession-paying students studying Certificate I, II, III, or IV.
Amenities fees are used to improve non-academic services including libraries, counselling services, student support, and recreational activities.
Other TAFE Marketing and Business courses
Requirements
To enter this qualification you must have either:
- Completed a Certificate IV in Marketing and Communication (BSB40820 or BSB41415), OR
- Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent, OR
- Have two years equivalent full-time relevant work experience.
You are required to have a good command of both written and spoken English as well as effective communication skills. Basic computer skills such as web use, word processing, presentation software and email are preferred.
Academic: Successful completion of Certificate IV in Marketing and Communication
English: Academic IELTS 5.5 with no individual band below 5.0, Pearson PTE Academic 42 overall with no individual communicative skill below 36, or Melbourne Polytechnic recognised equivalency.
Next Steps
We're really excited for you to join the Melbourne Polytechnic community and we look forward to supporting you on your education journey.
The first step to enrolling is completing the application short form from the Apply Now page.
You'll then receive a link to complete a few more personal details.
It is a mandatory government requirement for all prospective students to complete an online literacy and numeracy assessment.
Once you are ready to enrol, you will be invited to attend our Skills and Job Centre, or come to campus to complete your enrolment in person.
For Diplomas and Advanced Diplomas, you may be eligible for a VET Student Loan. Read more about them here.
If you need assistance with your application and the next steps, you can contact one of our Education and Course Advisors on 1300 635 276 or follow a step-by-step guide to enrolling for vocational education local students.
When we receive your application, the International Office will be in contact with you shortly to discuss your application and provide you additional instructions.
If you'd like to speak to one of our International Office staff directly, call 1300 635 276
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