Courses

Advanced Diploma of Marketing

National Code

BSB60507

VTAC Code

Prahran 9480110034, Preston 6900669264

Campuses

PRESTON

Department

Business and Hospitality

03 9269 1691

Duration

Full-time: 6 months
After successful completion of the Diploma of Marketing.

Modes of Delivery

Classroom

Fees

Find out more on fees and charges

Entrance Requirements

There are no formal entrance requirements to the course. Preferred pathway for candidates entering the qualification include the Diploma of Marketing. Applicants must be able to demonstrate to the satisfaction of the department that they are capable of completing the course having regard to the relevant competence levels in the training documents. For more information, applicants are encouraged to attend one of Melbourne Polytechnic's Information Nights.

Assessment Methods

Various forms of assessment may be used including classroom testing, assignments, presentations, group work, case studies, industry or simulated industry work experience.

Materials

Students will be required to purchase prescribed text books and other materials as detailed in the department book list.

Pathways to further study

The successful completion of the Advanced Diploma of Marketing may allow students to continue studies in to higher education programs at Melbourne Polytechnic or universities. Students may gain credits in to Melbourne Polytechnic’s Business degrees. Credits granted by universities will vary and students should contact them directly.

Career Pathways

Targeted job roles include:
  • product management
  • marketing management
  • customer service management
  • sales management
  • branch management
  • services marketing management
  • marketing communication planning
  • marketing research and direct marketing and management

Enrolment Intake

  • July
  • Midyear

National Code

BSB60507

CRICOS Code

Duration

Full-time: 6 months
After successful completion of the Diploma of Marketing.

Modes of Delivery

Classroom

Assessment Methods

Various forms of assessment may be used including classroom testing, assignments, presentations, group work, case studies, industry or simulated industry work experience.

Fees

Want all the information on fees and charges?
Courses fees

Pathways to further study

The successful completion of the Advanced Diploma of Marketing may allow students to continue studies in to higher education programs at Melbourne Polytechnic or universities. Students may gain credits in to Melbourne Polytechnic’s Business degrees. Credits granted by universities will vary and students should contact them directly.

Career Pathways

Targeted job roles include:
  • product management
  • marketing management
  • customer service management
  • sales management
  • branch management
  • services marketing management
  • marketing communication planning
  • marketing research and direct marketing and management
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Units Of Study

The Units of Study listed below have been approved for VET FEE-HELP. You may be required to undertake additional Units of Study in order to obtain the qualification. You will need to determine your particular combination of Units of Study with the department.

The hours displayed are nominal, actual classroom hours delivered may differ. Please contact the department for the latest student contact hours information.

Code Subjects Hours
BSBEBU501A INVESTIGATE AND DESIGN E-BUSINESS SOLUTIONS 50
BSBMKG517A ANALYSE CONSUMER BEHAVIOUR FOR SPECIFIC INTERNATIONAL MARKETS 60
BSBMKG603B MANAGE THE MARKETING PROCESS 50
BSBMKG605B EVALUATE INTERNATIONAL MARKETING OPPORTUNITIES 60
BSBMKG607B MANAGE MARKET RESEARCH 50
BSBMKG608A DEVELOP ORGANISATIONAL MARKETING OBJECTIVES 60
BSBMKG609A DEVELOP A MARKETING PLAN 50
BSBMKG611A MANAGE THE MEASUREMENT OF MARKETING EFFECTIVENESS 50